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Are you ready for the customer-led economy?

Vonage

Technology has disrupted the status quo, shifting the balance of power between business and customer in favour of consumers. With a smartphone in every pocket, the customer-led economy is here – but are you ready? What’s fundamentally changed is that your customers are not simply an audience; they’re an audience with audiences.

article thumbnail

Are you ready for the customer-led economy?

Vonage

Technology has disrupted the status quo, shifting the balance of power between business and customer in favour of consumers. With a smartphone in every pocket, the customer-led economy is here – but are you ready? What’s fundamentally changed is that your customers are not simply an audience; they’re an audience with audiences.