2013 Customer Engagement Customer Satisfaction Online Experience 
Beyond Philosophy
FEBRUARY 3, 2015
What about Call to Action in the Retail Experience? Strategy for CTA buttons is all well and good for the online experience, but what about retail experience and the CTAs that help consumers make decisions there? 25 March 2013. Regardless, the article statistically shows that they had an effect. Contentverve.com.
Eptica
SEPTEMBER 10, 2015
Author: Steve Nattress The spread of digital customer service channels, from email and chat to social media , can provide organizations with significant benefits. According to McKinsey, if done well it boosts customer satisfaction by 33% while reducing contact center call volume , and generating savings of 25-30%.
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