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How to improve customer service in the digital world

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Wachovia turned into Wells Fargo in March 2011. They also promised to have more in-house personnel to assist customers and to become more efficient. It doesn’t work to decrease customer service representatives in lieu of pressing multiple numbers on our phones to just wind up in a complete circle.

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Back to the basics for customer service

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Is it really poor customer service or do we as consumers expect too much? When I first graduated from college, and of course I was poor, I purchased what to me was a very expensive white shirt with navy blue trim from Macy’s. I’m looking forward to a great year of customer service.