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Google enters into customer service industry with Trusted Stores Program

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The introduction of the Google Trusted Stores Program may be the foundation for competing with Amazon someday, but it’s interesting to see Google becoming a customer service representative for customers right down to even offering a purchase protection plan when a sale goes awry. So how does the new program work?

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‘Tis the season to rev up the customer service

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Statistics for the 2011 shopping holiday season look a little scary for merchants this year. And what that means is the need of customer service representatives demonstrating those people skills that assure shoppers they are making good decisions. Luckily 49 percent say they are going to spend the same amount.