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4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

CMC Thought Leadership Principal, Beyond Philosophy. For any offline or online social word-of-mouth initiative to be impactful with key stakeholders, financially and otherwise, there must first be full realization of what it can and can’t do, and what it is and what it isn’t. Michael Lowenstein, Ph.D.,

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Why Amazon is A Leader in Customer Experience

Qualtrics

Social Media – 72% of customers expect a response to a complaint in under an hour. Today, Customer Service via social is imperative. What Amazon has been able to do whether, through its website, the app or social media is to carry the experience through across multiple channels.