Being bold with your IP legal investment strategy during challenging times
Clarivate
OCTOBER 5, 2023
A 2020 report by McKinsey & Company found that organizations that invested in innovation during the financial crisis of 2009 outperformed the market by 10% during the crisis and by 30% in the post-crisis years. The importance of IP is elevated during a downturn as companies seek to bolster their revenue and gain competitive advantage.
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