What Elephants and Customer Experiences Have in Common
CSM Magazine
FEBRUARY 7, 2023
We saw this in the last big recession spanning 2007-2009. Disgruntled customers, just like elephants, remembered how poorly they were treated and voiced their dissatisfaction by disregarding previous brand loyalty and swapping to a competitor. Look Back to Look Ahead How willing are customers to forgive brands for poor experiences?
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