Remove 2009 Remove 2016 Remove Brand Values Remove Leadership
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Reputational Risk Explained: Effective Strategies to Build Trust and Credibility

BirdEye

Reputational risk is potential damage to an organization’s image caused by negative publicity, scandals, or crises that can impact revenue, brand value, and stakeholder loyalty. Example: Toyota’s response to a major recall in 2009 showcased a well-prepared crisis management plan. Your reputation is your lifeline.

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Your Customer Experience is Superficial unless you have the “Q”

CX University

In fact, as Fast Company has noted, it truly was a crisis of leadership: their mobile silo head was aware of battery issues and rushed ahead with production anyway, likely to hit a KPI number. The open market impact was disastrous in brand value, perception, customer experience and trust. Samsung lost in 2016.