2006 Customer Base Customer Experience Management ROI 
Beyond Philosophy
NOVEMBER 10, 2014
According to Marketing Metrics , you have a much higher probability to sell your existing customers than a new prospect, at 60 to 70% versus 5 to 20%, respectively. That’s a much bigger chance that you are going to get to yes if you have a loyal customer base to ask for the order. February 2006. www.jdpower.com.
OpinionLab
MARCH 12, 2015
But if your approach is to merely review what people are saying on your site, you’ll most likely fall into one of the following mindsets: We don’t get enough feedback on the site to be representative of our customer base. We build alerts based off of keywords or specific pages to try and catch critical path issues and comments.
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