Team Support

SEPTEMBER 16, 2020

A Support organization that achieves above average speed of answer, higher than average closure rates, or better than average satisfaction scores cannot claim success from operations unless these efforts translate into a tangible business benefit.

B2B 89

B2B Effort Score Knowledge Base Customer Retention 89

Team Support

SEPTEMBER 8, 2020

It is not simply good enough to strive for service level performance targets and high customer satisfaction scores without pursuing an expected positive outcome from these efforts. World-class Support organizations are driven by the results of their efforts and not simply the level of effort.

B2B 64

B2B Effort Score Customer Expectations Customer Satisfaction 64

Storyminers

JULY 6, 2020

As part of Qualtrics’ XM Institute, she focuses her efforts on helping organizations optimize their experience management (XM) programs. She has served clients as an independent consulting partner since 2004. To apply a science-based approach to improving the customer experience, Martha Brooke founded Interaction Metrics in 2004.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

As part of Qualtrics’ XM Institute, she focuses her efforts on helping organizations optimize their experience management (XM) programs. She has served clients as an independent consulting partner since 2004. To apply a science-based approach to improving the customer experience, Martha Brooke founded Interaction Metrics in 2004.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130