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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

A short definition of the CXO position describes it as being responsible for managing the business relationship with its customers throughout the entire customer experience journey. Yet, t he term Chief Experience Officer is relatively recent compared to a similar role – the Chief Customer Officer (CCO).

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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

A generic response would be that the CCO position got its start the moment major companies began wondering whether or not they should have a supervisor responsible for the overall customer experience. According to it, only 24% of the surveyed companies had a person in charge of the customer experience within their organization.