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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

A short definition of the CXO position describes it as being responsible for managing the business relationship with its customers throughout the entire customer experience journey. Their role is to champion the customer’s perspective and advocate for their needs within the company.

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The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar

ijgolding

My background was call centers and phone-based customer contact and I was one of a small team of people working with clients like AT&T, FedEx, IBM to improve their phone-based customer services. While I was there, the agency started working with something called experience-based branding.

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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

A short definition of the CCO position describes it as being responsible for managing the business relationship with its customers. The CCO’s influence reaches across call centers, marketing, sales, billing, customer support, and other areas where a customer-centric approach is necessary.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. Aimee Lucas is an experience management researcher, advisor, trainer, and speaker. Her areas of expertise include market research, program management, marketing, instructional design, and training.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. Aimee Lucas is an experience management researcher, advisor, trainer, and speaker. Her areas of expertise include market research, program management, marketing, instructional design, and training.