Comprehensive Guide to Lead Generation
Magellan Solutions
FEBRUARY 24, 2022
And there are two types of lead generation : B2B and B2C. Whereas, B2C (Business to Customer) deals with getting the information of customers or consumers to make a sale. Every marketer has to deal with b2c lead generation and b2b lead generation at some point. . So it’s up to you to figure out how to measure them.
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