2003 Customer relationships Loyalty Loyalty Programs 
Michelli Experience
NOVEMBER 8, 2017
Imagine a customer saying, “I’m not doing well because I just took my dog to the veterinarian and my sister was just diagnosed with lupus.”. Fortunately, most customers will deflect with a response of, “I’m fine.” But two-thirds of marketers view loyalty programs as a way for consumers to demonstrate their loyalty to brands.
SurveySensum
SEPTEMBER 8, 2023
Now, according to Bain & Company, if Dell could turn only 2-8% of those unhappy customers into satisfied ones, they could have boosted their annual revenue by $167 million. This demonstrates that by reducing customer churn and enhancing overall customer relationships, companies can save lost revenue and boost customer spending.
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