CX vs. UX: The Yin and Yang of Customer Loyalty
InteractionMetrics
JUNE 19, 2023
The CX Era The emergence of the Net Promoter Score in 2003 created a simplified system of brand “detractors” and brand “promoters” who rank a company on a scale of 0 to 10. Then in 2008, Bruce Temkin and Jeanne Bliss founded the Customer Experience Professional Association (CXPA), establishing a body of CX practices.
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