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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” Since then, Net Promoter Score has become nearly ubiquitous in marketing and CX circles — and with good reason.

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” Since then, Net Promoter Score has become nearly ubiquitous in marketing and CX circles — and with good reason.

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” Since then, Net Promoter Score has become nearly ubiquitous in marketing and CX circles — and with good reason.

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Top SurveyGizmo Alternatives

SurveySparrow

Some of the categories in which 3rd party integrations are available are CRM, Productivity, Marketing, Support, Analytics, Workflows, Documentation, Communication, Developer Tools, etc. It is one of the oldest tools in the market. SurveyMonkey was introduced in 1999, and it has more than 60 million users worldwide, today.