How Bruce Temkin shaped the CX profession – and how he’s doing the same for XM
Qualtrics
FEBRUARY 20, 2019
From his influential thought leadership at Forrester, to founding the Customer Experience Professionals Association (CXPA) in 2011, it’s little wonder he’s known as the ‘Godfather of CX’. After that, I ran several parts of the research organization, including the financial services, CRM, eBusiness, and customer experience groups.
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