article thumbnail

Customer Service Trends for 2021

GlowTouch

Which leads directly to the next consideration: Predictive analytics and machine learning: every interaction between a customer and a service agent contains numerous data points, whether this involves chat transcripts, phone call recordings, the questions or issues that are raised, and so forth. Why does this matter?

Trends 52
article thumbnail

How to Better Understand Your Customer With Ed Porter

Kustomer

So, that’s where I really got my start in sales working for a startup that was a call recording software for enterprise contact centers. I kind of look at a bot being a digital alternative to like an IVR, very similar technologies operating in similar fashions to ultimately try and deliver some self-service.