Watch Out! We Are In Danger of Repeating the Same Mistakes We Did Last Year
Beyond Philosophy
JANUARY 27, 2022
I have seen it before with other influential business concepts, like Total Quality Management, Business Re-engineering, and Customer Relationship Management (CRM). In 2002, Fred Reichheld, inventor of Net Promoter Score® [1] , wrote in the Harvard Business Review, “ Avoid the Four Perils of CRM.”
78 
Let's personalize your content