Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have
PeopleMetrics
JULY 31, 2018
Humans are the most expensive method to make sense of unstructured comments—often prohibitively so, because not only are they expensive knowledge workers, but also the effort doesn’t scale. An approach to unstructured data analysis made popular with market researchers is called open-ended coding. Here’s how it works. Sean holds a Ph.D.
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