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The Customer Process: The Five Thing You Need To Know Now

Esteban Kolsky

Recently, Esteban Kolsky, Brian Vellmure and Krissy Espindola were summarized in a white paper from NICE based on their roundtable discussion on The Customer Journey: The Five Things You Need To Know Now. Feedback Comes in Many Forms. In fact, the most important feedback we can capture is related to what our customers need.

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What is Voice of the Customer (VoC)?

Confirmit

Voice of the Customer refers to the way an organization collects customer feedback, analyzes the data, distributes it to the right people and takes action on these insights in order to generate financial benefits. Close the loop with individual or group of customers to respond to their feedback. What is Voice of the Customer (VoC)?