Are you Underestimating the Importance of a Customer Service Experience Improvement Plan?
Bold360
AUGUST 24, 2017
In the past, elements such as data driven marketing, mobile optimization, personalization or even cross-channel marketing have taken the spotlight. Yet now, according to Brooke Boyarsky from McKinsey&co “Almost every successful company recognizes that it is in the customer-experience business.” That’s customer service.
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