Does ‘showrooming’ mean the end of retail? Or can customer experience save the high street store…
Smith+co CX
APRIL 23, 2013
Both brands were much loved by their customers and had a reputation for being pretty good at what they did. But this was not enough to sustain sales in the face of the onslaught from online shopping. It really depends on how the brand thinks about the retail and online channels and the extent to which they work in harmony.
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