From DIY to Delight: How Brands Are Maximizing Self-Service Options to Reduce Customer Effort?
SurveySensum
AUGUST 24, 2023
According to the Harvard Business Review article, Kick-Ass Customer Service , 81% of customers stated that they intend to take care of matters by themselves before reaching out to a customer service representative. Starbucks’ mobile app epitomizes convenience and personalization.
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