Remove Customer Philosophy Remove Customers Remove Loyalty Remove Strategy
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A ‘Fresh’ Look at Customer Retention and Loyalty (Part II)

Maz Iqbal

The key points as I understand them are: You cannot have customer loyalty without cultivating employee loyalty and investor loyalty. Because they are fundamentally and inherently interconnected.

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A ‘Fresh’ Look at Customer Retention and Loyalty (Part II)

Maz Iqbal

The key points as I understand them are: You cannot have customer loyalty without cultivating employee loyalty and investor loyalty. Because they are fundamentally and inherently interconnected.

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Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

While an automated phone system may improve an organisation’s operational efficiencies, it rarely improves the customer experience. In light of the Comcast call that went viral I invite you to listen to these wise words (bolding is my work).

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Customer / Leadership: What Is The Access To Cultivating Greatness?

Maz Iqbal

Perhaps, you wish to transition your organisation from a product-centred orientation towards customer-centred orientation. And/or shift the fundamental stance of your organisation from ‘extracting value’ from your customers to being generously rewarded (by customers) for simplifying-enriching the lives of your customers.

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Build an Empowered Team with A well- defined Customer Service Philosophy

ProProfs Chat

But, when it comes to customers, there are very few companies who understand the importance of standing out of the crowd and making customers feel delighted. Take Tesco Express, for example; they have a habit of replying to negative customer posts with smart, witty comments. So, how do you create a good customer philosophy? .

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If You Are Struggling In Calculating ROI And Getting Buy-In To Your CX Initiative

Maz Iqbal

If you are with me so far then it occurs to me that you have gotten insight into why it is that so few organisations cultivate genuine-meaningful-enduring loyalty between themselves and their customers and vice versa. The same question: why would any sane person feel any loyalty towards a ‘matcher’? Why suffer?

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Dialogue on CRM, Customer Experience, and Customer-Centricity

Maz Iqbal

On CX – voice of the customer, journey mapping etc. In the name of customer-centricity – whatever that means. Colleague: Which big company, as in the kind of company … Continue reading "Dialogue on CRM, Customer Experience, and Customer-Centricity". Yet, there is little to show for it.