article thumbnail

How to Create a Successful Customer Loyalty Program

Michelli Experience

Having worked with Starbucks since 2004, as I began my journey to my first of two books about them ( The Starbucks Experience and later Leading the Starbucks Way ), friends and colleagues are quick to contact me whenever Starbucks makes the news. 2) Drive Profitability – Every customer should be treated caringly and with respect.

article thumbnail

The 3 Trends Customer Experience Professionals Can’t Afford to Ignore

Beyond Philosophy

Embracing the all-encompassing nature of Customers’ irrationality. Realizing the only way to build Customer loyalty is through Customer memories. Realizing the only way to build customer loyalty is through customer memories. Every Customer Experience professional wants to build customer loyalty.