Tales of Customer Experience: The Good, The Bad, And The Ugly?
Maz Iqbal
NOVEMBER 13, 2014
The starting point for customer-centricity is authentic care for one’s customers. When this is in place then the folks in the organisation will exercise thoughtfulness. In so doing, these folks will make it easy and enriching for customers to do business with that organisation. What can I say? What a waste!
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