Customer Change Customer Insights Exercises Measurement 
Blake Morgan
OCTOBER 31, 2022
Most surveys are tied to Fred Reichheld’s Net Promoter Score, or NPS, which measures how likely a customer is to recommend the brand to friends and family. It has been the most popular way to measure customer experience, but it’s arguably outdated. Feedback and data are crucial to building a strong customer experience.
SurveySparrow
DECEMBER 22, 2019
You might be a doyen in your industry, but at no stage would be theoretical data be more important than customer insights that you get. More importantly, the expectations of people change with time. The only answer is to regularly get feedback from your customers. #2 Change them into your brand advocates.
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