Customer Change Customer Insights Effort Score Net Promoter Score 
Blake Morgan
OCTOBER 31, 2022
But now that surveys are free, it has become too easy for companies to smack customers with surveys. Most surveys are tied to Fred Reichheld’s Net Promoter Score, or NPS, which measures how likely a customer is to recommend the brand to friends and family. If it doesn’t, what metric is right for you?
Pointillist
JUNE 7, 2021
. “ Companies cannot solve customer needs within the traditional organizational silos. Companies that use customer journey programs to realign their organization around their customer can realize improvements of 20 to 40 points in customer advocacy scores, cost reductions of 15% to 25%, and revenue increases of 10% to 20%.
Expert insights. Personalized for you.
105 
Let's personalize your content