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Customer Experience: Summing Up 2014

Maz Iqbal

What would you do if you were truly customer-centric and committed to putting the right customer experience (of walking) in place? On the other hand some marketing folks – especially digital marketing folks – are using and abusing this fashionable label.

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On Customer Obsession

Maz Iqbal

Customer Obsession Is Fashionable I hear more and more Middles & Tops mention the importance/need for customer obsession. Something interesting happens when I ask the speaker what s/he means by, is pointing at, when s/he speaks of customer obsession. Silence … Continue reading "On Customer Obsession".

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