Leader’s vision: #1 loyalty driver for the modern brand
Currency Alliance
JANUARY 22, 2020
And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. In only 20 years, the need to combine digital, physical, and agile business practices has been a huge shock to business structure and culture.
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