Chief Customer Officer Customer Care Exercises Voice of Customer 
ClearAction
JANUARY 20, 2020
Customer experience is customers’ realities compared to their expectations. 2) Update Your Customer Experience Management Definition. Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. CXM must reflect CX holistically; otherwise it’s a misnomer.
ClearAction
JANUARY 20, 2020
Customer experience is customers’ realities compared to their expectations. 2) Update Your Customer Experience Management Definition. Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. CXM must reflect CX holistically; otherwise it’s a misnomer.
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