10 Steps to Immediately Improve Customer Retention With Journey Analytics
Pointillist
JUNE 15, 2018
Richard Boire, of Boire Filler Group , lays out this difference in a compelling fashion. Telecom brand O2 uses analytics and takes a journey-based view to improve customer retention. This leads to ineffective offers, since they are disconnected from an individual customer’s experience. What makes Dollar Shave Club so valuable?
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