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The State of B2C Complex Customer Care

BlueOcean

When it comes to complex B2C customer care, the customer is anything but a faceless number in a sea of consumers. B2C brands had their worlds turned upside down by the pandemic, but what does complex customer care look like now things are leveling out? But that’s shifting—and fast.

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Advance from Personalization to Customer Journey Orchestration

Pointillist

Journey orchestration incorporates the full understanding and context of a customer’s experience at every interaction—whether it is instigated by your customer or your company. According to Forrester , “RTIM aligns outbound marketing campaigns with inbound, customer-initiated interactions to ensure relevance.”

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3 Ways to do More with Customer Experience Personalization

Comm100

Personalized interactions, accessibility, and invisible transitions from one digital platform to another are what really define amazing customer experiences. Disruptive technology like Artificial Intelligence (AI) chatbots enable businesses to provide 24/7 customer support.