Remove B2B Remove Brand Values Remove Contact Center Remove Customer Journeys
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The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar

ijgolding

We’re a small company specialised in customer insights, CX consulting and training/change management. We work with organisations large and small to help them be more customer-centric. I worked for a time for IBM as the program director for the North American contact center organisation, and in Paris as the head of direct channels.

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Avaya Workspaces: Giving a Better Customer Experience Builds Brand Value

Avaya

Just like most of us check out a new restaurant online (look at the menu, customer reviews, parking options) or plan a vacation (scour the internet for hotel, air, rental car, activities), business-to-business (B2B) customers perform research on your company, products, and services before connecting with and buying from you.

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Avaya Workspaces: Giving a Better Customer Experience Builds Brand Value

Avaya

Just like most of us check out a new restaurant online (look at the menu, customer reviews, parking options) or plan a vacation (scour the internet for hotel, air, rental car, activities), business-to-business (B2B) customers perform research on your company, products, and services before connecting with and buying from you.