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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

Today, businesses are able to measure their activities, impact of customer experiences, and customer relationship with unprecedented precision. Further, the CCO’s operating parameters will include the complete span of a customer’s life.

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Customer Experience (CX): Frequently Asked Questions

SmartKarrot

A lot has been said and written about customer experience and still, there are tons of questions on CX. This article attempts to answer some of the most frequently asked questions on customer experience. What is customer experience? How to measure customer experience? Popular customer experience metrics/ KPIs?).