What vCommerce Brands Get Right About Customer Experience
Kayako
MARCH 14, 2017
We didn’t want to use the term store, because it connotes ‘storage,’ which is not what we’re doing… In a lot of clothing and apparel stores, you’ll see the staff fussing around with the stock—straightening it, counting it, replenishing it. For Dollar Shave Club, the customer experience is tightly integrated with their brand.
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