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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program. Points are just an excuse to start a dialog with customers, keep score, and enable an economy based on an incentives currency.

Loyalty 98
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Your Ultimate Guide to Brand Perception

ProProfs Chat

Innovation makes you stand out from the crowd and creates an unique form of brand perception. Brand perception requires years of focussed efforts: understanding your customer base, reaching out to them through surveys, keeping a close eye on their online reviews, interacting with them on social media, and so on. Image Source: Amazon.

Brands 111
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How to Enhance CX in Retail With Customer Feedback?

SurveySensum

The issues could be – declining product or service quality, lack of innovation or outdated offerings, unfavorable customer service experiences, or uncompetitive pricing compared to alternatives. She has everything; from outdoor gear to athletic apparel and fitness equipment. Sounds like a plan, right? Well, not so fast.

Retail 52