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Whitepaper: The Five Core Pillars for Your CEM Strategy

Responsetek

Customer Experience Management (CEM) is a methodology of measuring business performance based on the voice of the customer at all touch points in order to drive continuous customer-focused improvements. FIVE CRITICAL PILLARS FOR DESIGNING AN EFFECTIVE CEM PROGRAM. What are the goals and timing for the CEM program? INTRODUCTION.

CEM 40
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Death by a Thousand Survey Questions

Clarabridge

Ask open-ended questions and use text analytics to examine the results. One Clarabridge customer replaced a long survey with a high abandonment rate with a much simpler one that included a few scored questions and one open-end. Response rates increased by 22%, and they identified ways to better satisfy customers.