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How AI and GenAI Are Shaking the Status Quo in Customer Experience (CX)

ECXO

Article originally posted at: [link] How AI and GenAI Are Shaking the Status Quo in Customer Experience (CX) As you know, the potential for artificial intelligence and generative artificial intelligence (GenAI) to transform every part of customer experience, and everything surrounding us, is electrifying. Then ChatGPT happens.

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Why Your Brand Needs a Total Experience Strategy

CSM Magazine

For too long, customer experience (CX) and employee experience (EX) have been pursued in silos, led by separate departments working from different data sources toward different goals. Total Experience (TX) seeks to change this norm by combining the needs of the parties at both ends of your business interactions – customers and employees.