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Driving Growth with Customer Engagement: Kaizen Gaming’s Marketing Journey

Optimove

JUNE 11, 2024

In this case study, learn how Kaizen Gaming achieved this goal using Optimove’s Customer-Led Marketing Platform. Doubling down on growth Kaizen had in place a strategic plan to expand its international presence from 13 to 26 markets by the end of 2026. The Big Picture : 1. We were limited in the number of campaigns that we could do.

Customer Engagement 52
Customer Engagement Engagement Marketing CRM 52
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Optimove 2023 Year-end Letter to Stakeholders 

Optimove

JANUARY 16, 2024

First, an overview of the State of the CRM Marketing Industry: Since our founding in 2012, we’ve understood that consumers go through a mix of rational, emotional, analytical, and illogical phases in their journey toward making a purchase. Gartner also noted that Customer-Led Marketing is becoming the predominant method.

Net Promoter Score 52
Net Promoter Score CRM Analytics Telecommunications 52
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