Optimove 2023 Year-end Letter to Stakeholders
Optimove
JANUARY 16, 2024
First, an overview of the State of the CRM Marketing Industry: Since our founding in 2012, we’ve understood that consumers go through a mix of rational, emotional, analytical, and illogical phases in their journey toward making a purchase. It involves a blend of rational, emotional, and analytical factors.
52 
Let's personalize your content