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Brand Move Roundup – July 2, 2020

C Space

Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. But the team has dug in its heels, with owner Dan Snyder saying in 2013 he would “never change the name.” Native American leaders have pushed for the Washington, D.C.,

Brands 52
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Loyalty Point Liquidity drives Customer Engagement

Currency Alliance

Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago. The key to getting customers once again actively involved in loyalty program participation is through providing greater liquidity.

Loyalty 45