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Top 5 Customer Service & CX Articles for the Week of May 1, 2023

ShepHyken

U$ 402bn is on the Table for Brands That Simplify Their CX and EX – Here’s Why by Ricardo Samuel Saltz Gulko (Eglobalis) Simplicity is an essential aspect of customer and employee experience that can greatly impact a company’s success and its ability to innovate. Siegel+Gale put the figure at 57%. How big is simplicity?

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The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

This is after 10 years — since the 2009 economic downturn — when companies began investing heavily in CXM technologies and teams. CXM status quo is on a long slog to CX-centricity because it begins with a program such as customer service, customer voice, CRM, customer loyalty program, or digital marketing.