article thumbnail

Customer Experience Articles

ClearAction

Customer Experience Management Improves Brand Value article. Performance Metrics. 43% of companies are using customer metrics to evaluate organizational performance; 31% are aligning incentive compensation to customer metrics.(1). Measure Customer Value article. Building a Customer-Centric Culture article.

article thumbnail

Your Customer Experience is Superficial unless you have the “Q”

CX University

The liquid within lithium ion batteries is highly flammable, which explains other phone explosions and issues over time , including Nokia issues in 2009 and an iPhone giving someone third-degree burns in 2015. The open market impact was disastrous in brand value, perception, customer experience and trust.