2009 Brand Values Customer Service ROI 
ClearAction
FEBRUARY 7, 2016
Driving Customer Experience Across the Enterprise. Bridging the Customer Experience Chasm : Championing the Effort, pages 5-6. Customer Experience Management on a Shoestring Budget page 5. Customer Service “Wow” Versus “Ow” Interaction Bridges for Keeping Customer Commitments.
CX University
OCTOBER 19, 2017
The liquid within lithium ion batteries is highly flammable, which explains other phone explosions and issues over time , including Nokia issues in 2009 and an iPhone giving someone third-degree burns in 2015. The open market impact was disastrous in brand value, perception, customer experience and trust.
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