2009 Brand Values Culture ROI 
ClearAction
FEBRUARY 7, 2016
Building a Customer-Centric Culture. Culture of Trust for Customer Experience Management BKM: Kimpton, Cisco. 4 Building Blocks for a Customer-Centric Culture article. Building a Customer-Centric Culture article. Customer Experience Management Improves Brand Value article. Customer-Focused Marketing.
CX University
OCTOBER 19, 2017
Bad customer experience in Singapore is costing brands $26B per year. When we talk about improving Customer Experience, we focus on strategy, culture, and nit-pick the journey, but we need to shift our thinking and begin from a different place. The product is quality but the culture reduces its quality to increase revenue.
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