2008 Loyalty Programs Measurement Net Promoter Score 
Retently
MARCH 18, 2019
Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. After all, brands with high customer retention are usually companies with high NPS score. NPS is nothing but the measuring scale of customer success, with brand loyalty as the measurement unit.
Qualtrics
DECEMBER 11, 2018
In 2008, Starbucks launched “My Starbucks Idea,” a simple way for customers to give input into products and services, improvements, and corporate responsibilities. Done well, transactional feedback can help you: Measure and optimize customer interactions. Improve customer experience. Transactional NPS.
Expert insights. Personalized for you.
131 
Let's personalize your content