2008 Interaction Loyalty Programs Net Promoter Score 
Retently
MARCH 18, 2019
Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. After all, brands with high customer retention are usually companies with high NPS score. It can also cause existing Promoters to act as your brand advocates, and potentially turn Passives into Promoters.
Qualtrics
DECEMBER 11, 2018
In 2008, Starbucks launched “My Starbucks Idea,” a simple way for customers to give input into products and services, improvements, and corporate responsibilities. Customer loyalty is built on the smaller interactions between your company and your customer—from learning about your products, to purchasing, to fixing a support issue.
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