2008, Customer Centricity, Feedback and Loyalty Programs

If It’s Called Customer Experience, Why Is It All About the Brand?

ClearAction

AUGUST 21, 2016

Perhaps it’s because of stats like: 90% of executives say that customer experience is central to their strategies , but a whopping 86% don’t expect to see a significant uplift in business results from it. Too much brand-centered thinking and not enough customer-centric business management. See the math problem here?

Brands

Brands Customer Experience Social Media Customer Journeys

If It’s Called Customer Experience, Why is it All About the Company?

ClearAction

MAY 28, 2015

Perhaps it’s because of stats like: 90% of executives say that customer experience is central to their strategies , but a whopping 86% don’t expect to see a significant uplift in business results from it. Too much company-centered thinking and not enough customer-centric business management. See the math problem here?

Company

Company Customer Experience Social Media Customer Journeys

Customer Experience Update

If It’s Called Customer Experience, Why Is It All About the Brand?

If It’s Called Customer Experience, Why is it All About the Company?

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